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The following full-page ad ran in nationwide newspapers in 1939. It appeared in color and b & w. The article has been meticulously transcribed. The fuzzy image from the faded ad has been replaced with the same (sharper version) from Jack Frye's personal files.
Flying President
Meet JACK FRYE. He's President of TWA.
And like all TWA major operating officials, he's a pilot.
Important to you is the fact that Jack Frye is the only executive head of a transcontinental airline who is a licensed airline pilot.
His record is 4,868 hours in the air. He has been successively pilot, manager of operations, vice-president, and president. He has been in the airline business since its infancy; contributed to its progression, helped it grow up.
Every operating policy that
President Jack Frye administers today-- every company decision-- is based on a long background covering 16 years of practical flying experience.
Under his leadership, TWA has played an important part in the development and success of this wonderful, modern miracle-- airline transportation- which over a million people a year are using.
Much of the method and many improvements of modern airline flight, now standard practice on all airlines, were originated and pioneered by TWA, For example:   
TWA wrote the original specifications for the giant Douglas planes
now used by most airlines.
TWA pioneered in the application of modern weather
analysis methods to airline operation.
TWA pioneered in the application of modern weather
analysis methods to airline operation.
TWA developed the famous anti-rain-static
"homing" radio direction finder.
TWA was the first to establish a system of
Planned Flights by the Pilot.
De-icers, automatic pilots, airbrakes for reducing landing speeds--
all were first used by TWA.
And-- with an eye to the future-- TWA conducted the first experiments in "overweather" flying at high altitudes.
Like Jack Frye, every other major TWA operating official is a licensed transport pilot. They are men who have made flying their business for years. All of these men have flown hundreds of thousands of miles over TWA routes.
Because of this background, the entire TWA organization has developed a deep-rooted tradition-- an esprit de corps that's reflected top to bottom... in pilot, mechanic, hostess, sales force.
What This Means To You
When you board the luxurious "Sky Chief," or any of its companion TWA Sky Liners, you know that your flight is controlled every minute, not merely by transportation men, but by expert flyers. They are part of TWA's enviable tradition of long, dependable, and efficient operation. 
Next trip, go TWA. We sincerely believe you'll agree with the many experienced air travelers who prefer this "airline run by flyers." 
For information or reservations, call your travel agent or ANDover 2000.
The original newspaper ad is courtesy of Sedona Legend Archives. The first color image is courtesy of Douglas Aircraft Corporation, the DC-3 Dakota Historical Society and Henry Holden. It has been colorized from the original. The second image is courtesy of Joan LaPlace, and originally came from Jack Frye's personal TWA career archive. Many thanks to both these generous individuals! The poor quality of the original ad necessitated the reproduction on this page. Unfortunately, the original format was not able to be duplicated. See this page.
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