Jack Frye- Founder
Conquistadores Del Cielo
"Conquerors of the Sky"
Sedona Legend Profile Series
Conquistadores del Cielo was, and is, a private club for executives founded in 1937, by Jack Frye, long-time president of Transcontinental and Western Air. Paul E. Richter Jr., Senior Executive Vice President of TWA is considered the co-founder. Both men were also the original founders of T.W.A. Envisioned to provide a relaxed environment for the most powerful men in the country to gather and exchange business ideas and camaraderie at a retreat-like-setting. The club still exists today as one of the most secretive and exclusive private clubs in the world. Some of the early gatherings were held at the Forked Lightning Ranch and the Brush Valley Ranch, near Pecos, New Mexico. Originally the club was aviation oriented.
TWA Officials Fly Here For Weekend Party at Ranch
Albuquerque, N.M.
(Misplaced the date of this article but think it was '37 or '38).
A party of 10 air and vacation-minded persons, including City Commission Chairman and Mrs. Clyde Oden, and President and Mrs. Jack Frye of TWA, went by plane and motor to Vallejo Ranch, near Cimarron for the weekend.

Mr. and Mrs. Jack Frye and Mr. and Mrs. Paul E. Richter flew here in a private plane from Kansas City Saturday, and then flew to the ranch, which has a good landing field. Richter is vice president in charge of operations for TWA.
Others in the party included Robert S. Six, president of Continental Air Lines; M. L. Boss, TWA district traffic agent; Maj. A.D. Smith, TWA mountain division superintendent, and Mrs. Smith.
Frye and Richter plan to return here Monday, where they will board flight 1 for Los Angeles, leaving the smaller plane here to be picked up on the return east. 
Please Click on Photos for Larger Files.
1937 - 1938
Jack Frye, center.
Standing to the right of Jack,
is Paul E. Richter Jr.
Curtis-Wright Corporation leader- Guy Vaughn
Initiation of Jack Frye-
Conquistadores del Cielo.
Hearst Corporation Giant, Richard E. Berlin.
In the very beginning when Conquistadores del Cielo was launched it was a TWA influenced affair. To the right we see some of the earliest participants- many were national corporate leaders! Please click image for a larger version.
TWA District Traffic Agent, Albuquerque.
Young legal eagle and later American Airline CEO George A. Spater.
A group of Conquistadores from 1938. Paul E. Richter Jr., is 3rd from the left, (rear row), Jack Frye is center, (leaning against the post).
Continental President
Bob Six, (left) and Guy Vaughn.
John B. Walker and Conquistadores del Cielo
In regard to this page about the early glory of Conquistadores del Cielo, I felt it was only fair to mention Jack Frye's friend John Walker. Materials donated to the Smithsonian Institute by the Walker family reveal an interesting twist on the inception of the Conquistadores. Please see below information from the Smithsonian in regard to the documents.
Smithsonian Institute, National Air and Space Museum, Washington D.C.
John B. Walker, (John Byrnes) 1898-1986, was at different points in his career, the founding Vice-President of TWA, the Assistant to the President for United Airlines, and the President of Walker and Crenshaw, Inc. Published works included two books, "War in the Air", and "How to Get into Aviation". In addition to his professional positions, he was also a member of many associations and clubs, particularly aviation related, including an OX-5 Certified member of Aviation Pioneers, and a founding member of the Wings Club. Significant to this collection was his extensive involvement with the creation of "Conquistadores del Cielo", (Conquerors of the Sky), of which he was a founding member, president, and chairman. The Conquistadores del Cielo were first thought up by Walker and TWA President Jack Frye while on a weekend trip to Forked Lightning Ranch in New Mexico. After inviting fellow aviation executives and enthusiasts to share in a later weekend retreat, Walker and Frye developed the idea to begin a "club" with the spirit of aviation as the centerpiece. The original retreat was held in 1937. Conquistadores del Cielo was organized by the following year (1938) retreat at the Brush, Valley, and Forked Lightning Ranches. (A hardcover history of the Conquistadores del Cielo was published in 1982, with Walker furnishing much of the background historical information).
Please note: The Commemorative Photo Souvenir Booklet compiled by founder Jack Frye, used as material for this webpage, is on file at the Smithsonian as part of the Walker Collection. The same booklet was also part of Jack Frye's personal collection, and is still so that of the Paul Richter Family.
Dudes' Deal
Time Magazine October 23, 1939
Unlike topflight executives of other major U.S. airlines, 35-year-old Jack Frye of Transcontinental and Western Air and his 43-year-old executive vice president Paul Ernest Richter, are tough, practical airlines pilots. Burly Jack Frye bats up and down the line through all kinds of weather in his Northrop Gamma, usually testing new equipment as he flies. Wiry Paul Richter regularly gets into a captain's grey uniform and shoves a passenger-laden DC-3 over a scheduled run.

About the technical operation of well-run TWA, Frye and Richter today have few worries as they fly the line from San Francisco to Newark. But they never look at the instrument board on a line run without seeing on the compass card a sharp reminder of a TWA deficiency: all its routes run east and west. For TWA is, more strictly than its two coast-to-coast competitors (United and American), a transcontinental line, a long thin line with no feeders to bring in side traffic.
Last week Jack Frye, worried about his growing waistline, announced a deal that will fatten his airline: the purchase for $350,000 of Marquette Airlines which (when Civil Aeronautics Authority approves) will give TWA a closely knit 565-mile feeder system in the heart of rich Midwest traffic territory.

Marquette was organized little more than a year ago, by another executive with an airline pilot's ticket in his pocket: convivial, piano-playing, 33-year-old Winston Weidner Kratz. He ran it on a shoestring for months with outdated Stinson tri-motors. The line was a natural. From a TWA connection at St Louis it ran to Cincinnati, crossed TWA again at Dayton, and continued north to Toledo and Detroit. But until CAA gave it a certificate of convenience and necessity it was not an airline entity, and had no sales value. Loudest to shout against a certificate for Marquette was naturally Jack Frye's TWA which wanted no newcomer in the field it hoped eventually to develop. When it was granted TWA lost no time in demanding a rehearing from the CAA.
That was the beginning of a deal. While the airlines' lawyers were arguing before the CAA, opponents Frye and Kratz went hangar-flying over drinks in a nearby bar, and became fast friends. A few weeks ago they met again on a New Mexico dude ranch at a meeting of Conquistadores del Cielo (Conquerors of the Sky), an airlines executives' organization for making hoopla in ten-gallon hats and hair pants. Over the poker table where they played with steady hand for fat stakes, and on horseback trips where they rode for saddle-galls, the deal was made. The sale was for cash, in which Marquette's chief financial backer, Pittsburgh Capitalist John McKelvy will have the chief share. It also included a job in TWA's executive line for shrewd "Wink" Krantz.

But its new feeders (including a new Detroit-Washington line which it hopes CAA will shortly authorize) TWA hopes to cash in on the present airline boom. For the first nine months of 1939 airline traffic was up 40 percent over 1938 to a record high level, and except for TWA the trans-continentals all operated handsomely in the black. TWA is still in the red for the year, but in July-September quarter it turned a net profit of more than $100,000 which helped cut its estimated net loss for the nine months to less than $250,000, assured Jack Frye that the 1939 figures will look a lot better than the $773,263 loss of 1938.
1940's
In the background of this Lightning Fork Ranch hangar one can see Jack Frye's personal Lockheed Electra 12A, NC-18137. The men are unidentified except for the man center, with hat. He is former New Mexico Governor, John E. Miles (1939-1943). The plane in the foreground was a transport belonging to an attendee. Date of photo is early 1940's.
a Jack Frye
Transcontinental and Western Air
Historical Webpage
All photos on this page are from Conquistadores del Cielo memorabilia.
Produced by TWA with photography by TWA Photographers.
From the collection of Paul Richter,
former Executive Vice President of Transcontinental and Western Air,
courtesy of his daughter Ruth Richter.  
Copyright
2003-2008
All Rights Reserved
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The Jack and Helen Frye Story